marketing
Jean-Pascal Perret
Creative Marketing Director
Branding
Branding expertise encompasses corporate identity, brand development, and the design of a signature typeface. These components work in synergy to craft a compelling and cohesive brand identity that resonates with the intended audience, reinforcing a brand’s iconic presence in the luxury industry. With a wealth of experience in this field, I bring a proven ability to create, shape, and elevate brands, ensuring they stand out and thrive in their respective markets.
Advertising
This involves the orchestration of multifaceted campaigns that span various platforms and channels. These campaigns seamlessly integrate digital, print, social media, and event strategies to amplify brands’ presence and messaging on a global scale, driving engagement and fostering substantial growth. With a long-standing track record in the field, I excel in crafting and executing advertising initiatives that captivate audiences and deliver remarkable results.
Partnerships
Highly skilled in partnerships management, I excel in the intricate art of contract negotiations and the strategic crafting of mutually beneficial agreements. Throughout my career, I’ve cultivated and nurtured valuable alliances, consistently ensuring that each partnership is a well-balanced, win-win endeavor. This approach has played a pivotal role in expanding organizations’ reach and impact on a global scale, solidifying their position as industry leaders.
Celebrity
Within the realm of celebrity management, I bring a wealth of experience and skill to the table. My expertise encompasses meticulous contract negotiations and the cultivation of lasting personal relationships. These talents have been instrumental in establishing meaningful partnerships and contributing to the successful collaborations that have enriched the brand image of the organizations I’ve had the privilege to work with.
20+ Years of Marketing and Leadership Experience
Throughout my extensive career spanning over two decades, I have consistently demonstrated my expertise in the world of marketing and leadership. I have successfully overseen global advertising campaigns, excelling in every aspect from briefing and creative conception to strategic media planning, press management, and collaboration with influencers and celebrities. My experience extends to managing high-profile sponsorships, ranging from iconic partnerships like James Bond to becoming a worldwide partner of the Olympic Games. I’ve also forged meaningful relationships with organizations like NASA, BlueOrigin, and the European Space Agency, while concurrently supporting various sports domains including athletics, swimming, golf, and sailing.
In the realm of watchmaking innovation, I’ve been at the forefront of introducing groundbreaking advancements, from the development of the Co-Axial escapement to pioneering Master Chronometer certification. My commitment to social responsibility is equally notable, having engaged with organizations like ORBIS, GoodPlanet, ClearSpace, and Privateer. Throughout my journey, I’ve not only accumulated a wealth of knowledge and experience but also held a strong belief in the power of giving and sharing, making me a dedicated team player who values the enrichment that comes from collaboration and collective efforts.
I am a seasoned marketing professional with over two decades of global experience, having played a pivotal role in the remarkable resurgence of OMEGA. I am a dedicated team player who firmly believes that sharing makes us richer.
James Bond
Olympic Games
Space
Celebrities
Social Responsability
Products
Experience
Head of Global Partnerships @ OMEGA / 2021 to Present
Leading collaborative initiatives with prestigious brands and institutions (James Bond, NASA, Olympics), expanding OMEGA’s global reach. Orchestrating mutually beneficial partnerships, we enhance brand recognition and create extraordinary experiences, aligning with OMEGA’s prestigious heritage and innovative vision.
CMO @ OMEGA / 2006 to 2021
Leading strategic initiatives including brand positioning, customer engagement, and growth. With over 15 years of experience, I’ve been instrumental in the recent resurgence of this iconic brand, leveraging innovative digital strategies, global expansion, and sustainability endeavors to ensure OMEGA’s continued success.
Global Advertising Manager @ OMEGA / 2002 to 2006
Driving international advertising campaigns to boost brand visibility and impact. Crafting compelling strategies, ensuring OMEGA’s message resonates across diverse markets and platforms, reinforcing our brand’s global presence and legacy.
Education
I earned my Bachelor of Science in Economics from Neuchatel University of Applied Science in Switzerland. This program provided a well-rounded education in economic theory, quantitative analysis, and research skills. Additionally, I completed an English language proficiency course at Bond University in Australia, enhancing my English communication skills. These educational experiences have equipped me with a solid academic foundation, critical thinking abilities, and effective communication skills, all of which I’ve applied to excel in my professional pursuits.
Languages
I am a native French speaker, and I have been using English as my primary language in a professional setting for over 20 years. As a result, I possess a high level of proficiency in both written and spoken English. Additionally, my experience working in the German-speaking part of Switzerland early in my career has given me a good command of the German language, allowing for effective communication and understanding in German-speaking contexts.
Featured Work
James Bond @ OMEGA
The OMEGA and James Bond partnership is an iconic collaboration since 1995. I have worked on seven movies together with the producers and the team at EON. The timepiece of the world’s most famous secret agent, has seamlessly integrated luxury and innovation into the James Bond legacy, delivering timeless elegance and precision to the spy who defines timeless sophistication.
Olympics @ OMEGA
OMEGA’s enduring partnership with the Olympic Games is a testament to their precision and commitment to excellence. A blessing to be able to develop global communication programs around this property. The timekeeping expertise defines athletic history, capturing moments of glory. Recording Olympic Dreams Since 1932.
Space @ OMEGA
Space exploration has been a cornerstone of OMEGA’s brand narrative, with the Moonwatch as a standout icon in the watch industry. Numerous projects at OMEGA have a deep connection to the cosmos. I had the privilege to celebrate these partnerships in their communication, underscoring their legacy as a key player in timekeeping beyond our planet.
Celebrities @ OMEGA
Throughout my 28-year tenure at OMEGA, I’ve been intimately involved in the seamless connection of celebrities with the brand. OMEGA shines brilliantly in collaborative efforts with renowned celebrities, blending horological mastery with star power. These enduring partnerships have not only elevated OMEGA timepieces with the iconic influence of celebrities but have also redefined the very essence of luxury and style in the world of horology
Social Responsability @ OMEGA
I’ve been deeply engaged in championing the cause of social responsibility within the brand. OMEGA places a high premium on its commitment to sustainable practices, charitable causes, and global awareness, and my role has been instrumental in ensuring the seamless integration of initiatives such as ORBIS and GoodPlanet into our communication plan. These efforts epitomize OMEGA’s dedication to making a positive impact on the world.